serenety:
Only 5% of social media users read comments by public figures. But interestingly, 88% of social media users are registered voters. Hmmmm, looks like there’s room for growth! [previous Pew study with 88% stat: http://www.readwriteweb.com/archives/survey_88_of_us_social_media_users_are_registered.php]

#Pew: Only 5% of social media users read comments by public figures

Facebook is the king of social media; there’s very little doubt about that. But has it reached a point where it has grown so far ahead of other social media channels, that now to ‘do’ social media really means to ‘do’ Facebook? For brands, this is understandable. You want to chase the eyeballs after all and right now (and likely for a long time to come) they’re all on Facebook. Far from being just conjecture or a general comment on social media trends, stats are beginning to emerge that seem to confirm this.

Study Shows Brands Are Starting To Abandon Blogs And Twitter